Source: WTM World Responsible Tourism Day

As responsible tourism goes mainstream, the issues of environmental and social responsibility have been placed firmly on the agendas of global company boards.

But the myth remains that it is only small specialist companies that have adopted a responsible tourism strategy.

‘Not so’ says Stephen Farrant, Director of the International Tourism Partnership, which is driving the international responsible tourism business agenda. He tells how major global travel and tourism companies have set themselves ambitious targets.

Read the full release here: WTM World Responsible Tourism Day