Source: eTurboNews

WASHINGTON - Could jungle tours, whitewater rafting or birdwatching help a country's economy? Researchers at George Washington University's International Institute of Tourism Studies think so. GW School of Business researchers found that the adventure tourism is a rapidly growing tourism market and a viable economic opportunity for countries seeking to develop tourism.

"Instead of being seen as a small, niche market, the study shows that adventure tourism is a sizable market with the potential for significant economic growth opportunities," said Dr. Kristin Lamoureux, director of George Washington's International Institute of Tourism Studies. "Additionally, adventure tourism often relies heavily on the natural and cultural resources a destination already has to offer. For many developing destinations without the resources to build infrastructure, adventure tourism is a realistic alternative and provides a strong argument for preserving a destination's resources."

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