Source: Planetizen
In June 2010, the technology giant Apple finally opened its first store in the Georgetown neighborhood of Washington, D.C. The grand opening was the culmination of a saga stretching back two and one half years to when Apple bought a building that formerly housed a women's clothing store.
It took Apple eight months to build its new store, but it took them more than twice as long to get design approval (19 months) for the new building which replaced the former clothing store. The protracted design review process began when Apple proposed their standard (off-the shelf), modern façade (they are, after all, a high-tech company) that they use in suburban stores all over the country. The Georgetown Design Review Board balked at this and reaped a heap of criticism for letting historic preservation stand in the way of retail progress.
The new building, which is now complete, looks pretty much like dozens of other historic commercial structures...
Read the full article here: Planetizen
Posted on
Jan 23
by Richard Magleo