Source: eTurboNews

Working together to ensure that global policies are supportive of the sustainable growth of tourism and position travel and tourism as one industry speaking with one voice were some of the challenges highlighted by UNWTO secretary-general, Taleb Rifai, speaking on the occasion of the opening of this year’s ITB Travel Trade Show (Berlin, Germany, March 10-14, 2010).

ITB 2010 kicks off as the tourism industry is starting to leave behind one of the most difficult years of its history, after international tourist arrivals fell by 4 percent in 2009, while earnings are estimated to have fallen by approximately 6 percent.

Read the full article here: eTurboNews